There are some psychedelic rock bands that are able to so thoroughly overcome the stagnant and repetitive niche that can so easily overcome lesser groups working within the genre. It is something akin to an act of nature or divine inspiration that allows some musicians to move beyond the potential and easily unavoidable pitfalls. After a few years of activity White Hills come equipped with just enough carnal energy and stoic demeanor to catapult them into not only mainstays of the scene but also puts them in league with other current innovators such as Wooden Shjips or Psychic Ills.
Their video for "I Write a Thousand Letters", taken from the groups most recent full-length Frying On This Rock, does quite a bit to prove how far White Hills have come. The group are shown at the height of stylization bobbing, weaving, & playing guitar solos in slow-motion to the sounds of screaming guitar lines, pounding drum rolls, and the occasional burst of keyboards. The video directed by Delo Creative is a sublimely epic affair that is able to match the group's menace and sense of mystery.